AI and the Future of Advertising
How generative systems are reshaping media, creative and measurement.
Coming soon
Industry insights
Notes from the frontier of digital business.
Essays connecting research perspectives with practice. First pieces are in preparation.
LLM-Based Consumer Discovery
When the first stop of a purchase journey is a conversation.
Coming soon
Mobile Growth and User Retention
Why acquisition volume and user quality are different questions.
Coming soon
Attribution in the AI Era
What our dashboards cannot see — and what to do about it.
Coming soon
Conversational Commerce
Dialogue as the new storefront.
Coming soon
Data-Driven Marketing
Evidence over intuition, without losing judgement.
Coming soon
The Future of Digital Platforms
Intermediaries, algorithms and the shifting balance of visibility.
Coming soon