Publications
Research outputs, documented.
Only verified, bibliographically complete publications are listed here.
Academic publications
Peer-reviewed & published work
Academic manuscripts and research outputs will be added as they become publicly available.
Working papers
Research in progress
The Hidden Funnel: Understanding AI-Mediated Consumer Journeys in Digital Commerce
Udi Barkai · Working paper · Generative AI & LLMs
Ongoing ResearchConversational AI Advertising and Mobile App User Acquisition
Udi Barkai · Working paper · Conversational Advertising
Research DesignOngoing ResearchLarge Language Models as Algorithmic Influencers in Consumer Decision-Making
Udi Barkai · Working paper · Algorithmic Influence
Ongoing ResearchApp Store Video Previews, Installation Decisions, and Post-Install Engagement
Udi Barkai · Working paper · Mobile App Marketing
Status to be verifiedAI-Assisted Product Reviews: How LLM Interactions Influence Consumer-Generated Content
Udi Barkai · Working paper · Human–AI Interaction
Research DesignOngoing ResearchPersistent Memory in Conversational AI: Effects on Consumer Decisions and Perceived Control
Udi Barkai · Working paper · AI-Driven Personalization
Research ConceptOngoing ResearchThe Future of App Discovery: From App Store Search to LLM Recommendations
Udi Barkai · Working paper · Mobile App Marketing
Research ConceptOngoing Research