Research question
Does LLM assistance during review creation change how much, and how informatively, consumers write?
Motivation
Reviews are a cornerstone of digital trust. AI writing assistance could enrich — or homogenize — that signal.
Conceptual background
Builds on user-generated content research, review helpfulness literature and human–AI co-creation.
Research approach
Randomized field experiments comparing assisted and unassisted review creation.
Potential academic contribution
Causal evidence on AI's role in shaping consumer-generated information.
Practical business relevance
Informs platform design for review collection and content quality.
This is a working description of research in progress. No findings, publication venues or results are claimed.