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UBUdi Barkai
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AI-Driven Personalization · Working title

Persistent Memory in Conversational AI: Effects on Consumer Decisions and Perceived Control

Research ConceptOngoing Research

Research question

When an AI system remembers the user, does it make better decisions easier — and at what cost to perceived control?

Motivation

Memory features are rapidly becoming standard in AI assistants, with little evidence on their behavioral effects.

Conceptual background

Personalization–privacy research, decision support systems and autonomy in human–AI interaction.

Research approach

Experimental designs manipulating memory presence and transparency.

Potential academic contribution

Evidence on the trade-off between personalization benefit and perceived user control.

Practical business relevance

Guides responsible design of personalized AI products.

This is a working description of research in progress. No findings, publication venues or results are claimed.