Research question
How are generative AI platforms changing the way users discover and choose mobile apps?
Motivation
App store search has defined mobile discovery for over a decade. LLMs may become a parallel gateway.
Conceptual background
Platform intermediation, search and recommendation visibility, app store optimization.
Research approach
Systematic analysis of LLM app recommendations relative to store rankings and visibility.
Potential academic contribution
A framework for discovery in a multi-intermediary app ecosystem.
Practical business relevance
Implications for app store optimization and digital marketing strategy.
This is a working description of research in progress. No findings, publication venues or results are claimed.